Butterfly Maternity

Butterfly Maternity approached us with a common objective — more brand awareness, please. A broad brief, yes, but we quickly identified some key areas of improvement. To start with, we suggested a rebrand as the existing brand was outdated and no longer spoke to the target market. Being a brand-first agency, we spent considerable time understanding the customer’s needs through market research, which allowed us to create a brand and online presence that resonated with the target personas.