4Zero were able to attract significant capital raise with their new brand and online presence.
Already well-positioned in the marketplace for IoT solutions in the Food and Beverage sector, 4Zero were looking to scale in a major way — taking on other verticals like mining and waste management. In order to achieve this, 4Zero came to us for a complete overhaul of their brand image, including brand strategy, customer trends and insights, to a new brand livery. We started with some market research to get a clear understanding of the new market segments. Once we understood the audience, we worked closely with the 4Zero team to understand their unique position in the marketplace. After some workshopping, and effective creative sprints, we landed on a simplified brand image, with a subdued colour palette, highlighted by a strong accent colour.
